Nike Zoneparc sets out to assist primary schools in tackling social exclusion through the development of innovative break-time activity and playground management The outcomes of the project are to;
Counteract many of the social and behavioural problems encountered by young people. Research has shown that break-time is often a time when young people feel isolated, bullied and socially excluded.
Provide training and support for lunchtime supervisors, parents, teachers and older pupils.
Offer opportunities to explore new activity and enjoy break-time and after-school activity.
Support schools to build new links with community groups to extend the use of the Nike Air Max 90 Colorful outside school hours.
Motivate young people to re-engage with school and get involved as participants, mentors and leaders.
Empower young people to develop their own activities and make informed choices.
Thirteen pilot schools have been chosen in inner-city and high level of deprivation areas throughout England. The main concern of the research design is to be able to make as accurate an assessment as possible on the impact of Nike Zoneparc in the twelve sites in relation to individual issues raised by each site. The research design involves three main phases; pre-, mid- and post-implementation visits including interviews with Key Stakeholders.
Interviews with Key Stakeholders were conducted with the relevant members of the Youth Sport Trust, the Department for Education and Skills and Good Business (on behalf of Nike). These interviews collected data specifically related to the Nike Zoneparc programme, including involvement in the programme, the key components of the programme and the anticipated impact of the programme.Pre-implementation visits entailed one visit to each site prior to the development of Nike Air Max 90.
Independence Day. Interviews were conducted with the Headteacher at each site and, where appropriate, other teachers. Information gathered included an overview of the school (area, number and background of children, behaviour, attainment, etc.), the playground environment, problems encountered during playtimes and what the school would like Zoneparc to achieve.
Informal interviews were conducted with lunchtime supervisors during break-time to learn about the problems they encounter at break-times, children's behaviours and attitudes during break-time, the level of training they feel is necessary for dealing with break-time incidents and what they would like to see change in the playground.
Informal group interviews took place at each site with the pupils during their break-time and lunchtime in the playground. Pupils were asked to explain their playground, what they like and dislike about break-time and the playground, what they wanted the playground to look like and what they would like to do at break-time.
2014年10月6日星期一
Nike Market SWOT Analysis
Strengths
Nike is a global brand with strong brand recognition. Its famous logo ‘SWOOSH’ can be recognized instantly by anyone.
Nike has extensive distribution lines. They sell their products through independent distributors and retailers all around the world. Consumers also have a choice to design their own shoes on the official Nike website where they can choose the design, color, features, etc. for their shoe.
Research and Development has always been Nike’s strong point as can be seen from its ever evolving and innovative product range.
Weakness
Although Nike has a large product portfolio, its income is still profoundly dependent on its share of footwear market. This may leave it susceptible if the market share for footwear erodes.
Due to the diversified product range, Nike is unable to focus on one main product. This results in divided attention on each product line & the amount of time and resources in maintaining each of its product line is very high.
Opportunities
One of the opportunities for Nike is the emerging markets. Currently Nike is focusing more on Generation Y market and women. Nike has started aggressive marketing towards women by introducing women’s yoga shoes in an attempt to appeal health conscious women.
Although owners may deny that Nike is a fashion brand but many people think otherwise. This creates opportunities as people may think the product could become unfashionable before it wears out, i.e., they need to replace it.
Threats
Nike outsources its manufacturing to different countries. Nike does not have any control over the political and legal environment in that country.
High level of competition in the market is also a threat to Nike as the companies have almost the same product range and target markets.
Changing Exchange Rates also pose a threat to Nike as it deals internationally, i.e., it buys and sells in different currencies. Due to this cost and profit margins are not stable over long periods.
Nike is a global brand with strong brand recognition. Its famous logo ‘SWOOSH’ can be recognized instantly by anyone.
Nike has extensive distribution lines. They sell their products through independent distributors and retailers all around the world. Consumers also have a choice to design their own shoes on the official Nike website where they can choose the design, color, features, etc. for their shoe.
Research and Development has always been Nike’s strong point as can be seen from its ever evolving and innovative product range.
£104.30
£45.21
Save: 57% off
Save: 57% off
Weakness
Although Nike has a large product portfolio, its income is still profoundly dependent on its share of footwear market. This may leave it susceptible if the market share for footwear erodes.
Due to the diversified product range, Nike is unable to focus on one main product. This results in divided attention on each product line & the amount of time and resources in maintaining each of its product line is very high.
£104.30
£45.21
Save: 57% off
Save: 57% off
Opportunities
One of the opportunities for Nike is the emerging markets. Currently Nike is focusing more on Generation Y market and women. Nike has started aggressive marketing towards women by introducing women’s yoga shoes in an attempt to appeal health conscious women.
Although owners may deny that Nike is a fashion brand but many people think otherwise. This creates opportunities as people may think the product could become unfashionable before it wears out, i.e., they need to replace it.
£104.30
£45.21
Save: 57% off
Save: 57% off
Nike outsources its manufacturing to different countries. Nike does not have any control over the political and legal environment in that country.
High level of competition in the market is also a threat to Nike as the companies have almost the same product range and target markets.
Changing Exchange Rates also pose a threat to Nike as it deals internationally, i.e., it buys and sells in different currencies. Due to this cost and profit margins are not stable over long periods.
2014年9月26日星期五
Lunarlon is usually encapsuled
Lunarlon is usually encapsuled in a container of harder Phylon foam in order to give structure and support to the foot where needed.
IN SHORT: Look for Cheap Nike Air Veer if you want a soft, plush, cushioned run. Here’s a look at the 2013 Lunar models.
Nike Free is a concept. Started around 2005, the idea is to create a shoe that is so flexible that leaves the foot completely free to move in the most natural way.
Some people object that the Frees are still very cushioned shoes, therefore preventing the runner to have a true feeling for the ground below them.
While this might be true, the extreme flexibility of the Free sole unit, combined with very open-mesh and unconstrained upper make for a treat.
What do the numbers next to a Free shoe mean?.
Nike Frees come in different versions, depending on how flexible they are. Their flexibility is ranked on a scale that goes from 1.0 to 10.0, where 1.0 means “bare feet” and 10 is a traditional running shoe.
In reality, Nike Frees come in 3 versions: 3.0, 5.0 and 7.0 -> where the 5.0 is the middle ground, the 3.0 the most flexible and the 7.0 most similar to a normal running shoe.
IN SHORT: Look for Cheap Nike Air Veer if you want a soft, plush, cushioned run. Here’s a look at the 2013 Lunar models.
Nike Free is a concept. Started around 2005, the idea is to create a shoe that is so flexible that leaves the foot completely free to move in the most natural way.
Some people object that the Frees are still very cushioned shoes, therefore preventing the runner to have a true feeling for the ground below them.
While this might be true, the extreme flexibility of the Free sole unit, combined with very open-mesh and unconstrained upper make for a treat.
What do the numbers next to a Free shoe mean?.
Nike Frees come in different versions, depending on how flexible they are. Their flexibility is ranked on a scale that goes from 1.0 to 10.0, where 1.0 means “bare feet” and 10 is a traditional running shoe.
In reality, Nike Frees come in 3 versions: 3.0, 5.0 and 7.0 -> where the 5.0 is the middle ground, the 3.0 the most flexible and the 7.0 most similar to a normal running shoe.
First of all
First of all, let’s talk about Nike’s new upper construction which is called Flyknit. Flyknit is a special woven fabric that makes the upper of a shoe feel like a sock, by placing yarns and knits strategically around the structure in order to support the foot of the runner when needed and leave it free everywhere else.
Flyknit running shoes are lightweight, flexible and breathable. The technology is new and exclusive to Nike, so expect to pay a premium for Flyknit shoes.
Most notable examples of Nike Flyknit Air Max Shop are the Flyknit Racer (as the name implies, a fast and light shoe for racing distances all the way to the marathon) and the Flyknit Lunar1+ (a great everyday training shoe with lots of cushioning and comfortable upper).
Soles of running shoes are made of foam. Each company has their own trademark foam mix that tries to achieve the following: be as light weight as possible, be soft in order to absorb the impact with the ground, be elastic (in order to compress on impact and release propelling you forward), be durable (foam does deteriorate with use, so all foam materials need to be engineered to maintain its characteristics for a decent amount of time).
Nike’s traditional foam material is called CUSHLON, and it is the foam material you find on their “Air” running shoe models.
In 2009, Nike introduced Lunarfoam, later renamed Lunarlon. Lunarlon is Nike’s softest, most cushioned and lightest foam compound.
Flyknit running shoes are lightweight, flexible and breathable. The technology is new and exclusive to Nike, so expect to pay a premium for Flyknit shoes.
Most notable examples of Nike Flyknit Air Max Shop are the Flyknit Racer (as the name implies, a fast and light shoe for racing distances all the way to the marathon) and the Flyknit Lunar1+ (a great everyday training shoe with lots of cushioning and comfortable upper).
Soles of running shoes are made of foam. Each company has their own trademark foam mix that tries to achieve the following: be as light weight as possible, be soft in order to absorb the impact with the ground, be elastic (in order to compress on impact and release propelling you forward), be durable (foam does deteriorate with use, so all foam materials need to be engineered to maintain its characteristics for a decent amount of time).
Nike’s traditional foam material is called CUSHLON, and it is the foam material you find on their “Air” running shoe models.
In 2009, Nike introduced Lunarfoam, later renamed Lunarlon. Lunarlon is Nike’s softest, most cushioned and lightest foam compound.
One of the most important parts
One of the most important parts of wearing compression gear is to ensure that it fits properly. Take the following steps below to ensure proper fit:
Measure up: All the brands typically are sized based on circumference of certain body regions. If you are looking to get calf sleeves or socks, measure the circumference of the calves at the widest part. For pants- measure your waist, calves, and take your weight. For shirts, measure the widest part of the ribcage.
Fitting the gear: Always try on compression before buying it. You don’t want compression to bunch in any place or be overly constricting. The compression should fit snug, but never pinch or cut off circulation.
Getting in the gear: Always lay the gear flat and work your body into it. Don’t bunch (especially the socks) when putting the Nike Flyknit Free Uk on. It won’t lay well on your body.
Erin’s Take
When compression was brought to my attention a few years ago, I knew the benefits of use in medical field, but needed to try it for myself. For performance purposes, I didn’t notice any differences in my times; I think there are more important tools to improve performance than relying on compression to magically drop time. But for recovery, compression is my favorite. After long or hard workouts, I used to take an ice bath to reduce soreness and help recover faster. Now, I wear my full tights for a few hours after a tough workout or race and the next day my legs feel brand new. No more freezing water required! If you do destination runs and end up on a plane soon after, pack your compression to help reduce the pooling in your lower legs. My own overall subjective observations support the research showing that compression aids recovery, but not as much performance.
It seems there needs to be more research on the topic with clearly defined parameters for both performance and recovery. I highly believe in doing what feels best and if you notice differences using compression while running or after running, then by all means use them!
Measure up: All the brands typically are sized based on circumference of certain body regions. If you are looking to get calf sleeves or socks, measure the circumference of the calves at the widest part. For pants- measure your waist, calves, and take your weight. For shirts, measure the widest part of the ribcage.
Fitting the gear: Always try on compression before buying it. You don’t want compression to bunch in any place or be overly constricting. The compression should fit snug, but never pinch or cut off circulation.
Getting in the gear: Always lay the gear flat and work your body into it. Don’t bunch (especially the socks) when putting the Nike Flyknit Free Uk on. It won’t lay well on your body.
Erin’s Take
When compression was brought to my attention a few years ago, I knew the benefits of use in medical field, but needed to try it for myself. For performance purposes, I didn’t notice any differences in my times; I think there are more important tools to improve performance than relying on compression to magically drop time. But for recovery, compression is my favorite. After long or hard workouts, I used to take an ice bath to reduce soreness and help recover faster. Now, I wear my full tights for a few hours after a tough workout or race and the next day my legs feel brand new. No more freezing water required! If you do destination runs and end up on a plane soon after, pack your compression to help reduce the pooling in your lower legs. My own overall subjective observations support the research showing that compression aids recovery, but not as much performance.
It seems there needs to be more research on the topic with clearly defined parameters for both performance and recovery. I highly believe in doing what feels best and if you notice differences using compression while running or after running, then by all means use them!
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