Nike Zoneparc

Nike Zoneparc sets out to assist primary schools in tackling social exclusion through the development of innovative break-time activity and playground management The outcomes of the project are to;

Counteract many of the social and behavioural problems encountered by young people. Research has shown that break-time is often a time when young people feel isolated, bullied and socially excluded.
Provide training and support for lunchtime supervisors, parents, teachers and older pupils.
Offer opportunities to explore new activity and enjoy break-time and after-school activity.
Support schools to build new links with community groups to extend the use of the Nike Air Max 90 Colorful outside school hours.

Motivate young people to re-engage with school and get involved as participants, mentors and leaders.
Empower young people to develop their own activities and make informed choices.
Thirteen pilot schools have been chosen in inner-city and high level of deprivation areas throughout England. The main concern of the research design is to be able to make as accurate an assessment as possible on the impact of Nike Zoneparc in the twelve sites in relation to individual issues raised by each site. The research design involves three main phases; pre-, mid- and post-implementation visits including interviews with Key Stakeholders.

Interviews with Key Stakeholders were conducted with the relevant members of the Youth Sport Trust, the Department for Education and Skills and Good Business (on behalf of Nike). These interviews collected data specifically related to the Nike Zoneparc programme, including involvement in the programme, the key components of the programme and the anticipated impact of the programme.Pre-implementation visits entailed one visit to each site prior to the development of Nike Air Max 90.

Independence Day. Interviews were conducted with the Headteacher at each site and, where appropriate, other teachers. Information gathered included an overview of the school (area, number and background of children, behaviour, attainment, etc.), the playground environment, problems encountered during playtimes and what the school would like Zoneparc to achieve.

Informal interviews were conducted with lunchtime supervisors during break-time to learn about the problems they encounter at break-times, children's behaviours and attitudes during break-time, the level of training they feel is necessary for dealing with break-time incidents and what they would like to see change in the playground.

Informal group interviews took place at each site with the pupils during their break-time and lunchtime in the playground. Pupils were asked to explain their playground, what they like and dislike about break-time and the playground, what they wanted the playground to look like and what they would like to do at break-time.