Nike Zoneparc sets out to assist primary schools in tackling social exclusion through the development of innovative break-time activity and playground management The outcomes of the project are to;
Counteract many of the social and behavioural problems encountered by young people. Research has shown that break-time is often a time when young people feel isolated, bullied and socially excluded.
Provide training and support for lunchtime supervisors, parents, teachers and older pupils.
Offer opportunities to explore new activity and enjoy break-time and after-school activity.
Support schools to build new links with community groups to extend the use of the Nike Air Max 90 Colorful outside school hours.
Motivate young people to re-engage with school and get involved as participants, mentors and leaders.
Empower young people to develop their own activities and make informed choices.
Thirteen pilot schools have been chosen in inner-city and high level of deprivation areas throughout England. The main concern of the research design is to be able to make as accurate an assessment as possible on the impact of Nike Zoneparc in the twelve sites in relation to individual issues raised by each site. The research design involves three main phases; pre-, mid- and post-implementation visits including interviews with Key Stakeholders.
Interviews with Key Stakeholders were conducted with the relevant members of the Youth Sport Trust, the Department for Education and Skills and Good Business (on behalf of Nike). These interviews collected data specifically related to the Nike Zoneparc programme, including involvement in the programme, the key components of the programme and the anticipated impact of the programme.Pre-implementation visits entailed one visit to each site prior to the development of Nike Air Max 90.
Independence Day. Interviews were conducted with the Headteacher at each site and, where appropriate, other teachers. Information gathered included an overview of the school (area, number and background of children, behaviour, attainment, etc.), the playground environment, problems encountered during playtimes and what the school would like Zoneparc to achieve.
Informal interviews were conducted with lunchtime supervisors during break-time to learn about the problems they encounter at break-times, children's behaviours and attitudes during break-time, the level of training they feel is necessary for dealing with break-time incidents and what they would like to see change in the playground.
Informal group interviews took place at each site with the pupils during their break-time and lunchtime in the playground. Pupils were asked to explain their playground, what they like and dislike about break-time and the playground, what they wanted the playground to look like and what they would like to do at break-time.
2014年10月6日星期一
Nike Market SWOT Analysis
Strengths
Nike is a global brand with strong brand recognition. Its famous logo ‘SWOOSH’ can be recognized instantly by anyone.
Nike has extensive distribution lines. They sell their products through independent distributors and retailers all around the world. Consumers also have a choice to design their own shoes on the official Nike website where they can choose the design, color, features, etc. for their shoe.
Research and Development has always been Nike’s strong point as can be seen from its ever evolving and innovative product range.
Weakness
Although Nike has a large product portfolio, its income is still profoundly dependent on its share of footwear market. This may leave it susceptible if the market share for footwear erodes.
Due to the diversified product range, Nike is unable to focus on one main product. This results in divided attention on each product line & the amount of time and resources in maintaining each of its product line is very high.
Opportunities
One of the opportunities for Nike is the emerging markets. Currently Nike is focusing more on Generation Y market and women. Nike has started aggressive marketing towards women by introducing women’s yoga shoes in an attempt to appeal health conscious women.
Although owners may deny that Nike is a fashion brand but many people think otherwise. This creates opportunities as people may think the product could become unfashionable before it wears out, i.e., they need to replace it.
Threats
Nike outsources its manufacturing to different countries. Nike does not have any control over the political and legal environment in that country.
High level of competition in the market is also a threat to Nike as the companies have almost the same product range and target markets.
Changing Exchange Rates also pose a threat to Nike as it deals internationally, i.e., it buys and sells in different currencies. Due to this cost and profit margins are not stable over long periods.
Nike is a global brand with strong brand recognition. Its famous logo ‘SWOOSH’ can be recognized instantly by anyone.
Nike has extensive distribution lines. They sell their products through independent distributors and retailers all around the world. Consumers also have a choice to design their own shoes on the official Nike website where they can choose the design, color, features, etc. for their shoe.
Research and Development has always been Nike’s strong point as can be seen from its ever evolving and innovative product range.
£104.30
£45.21
Save: 57% off
Save: 57% off
Weakness
Although Nike has a large product portfolio, its income is still profoundly dependent on its share of footwear market. This may leave it susceptible if the market share for footwear erodes.
Due to the diversified product range, Nike is unable to focus on one main product. This results in divided attention on each product line & the amount of time and resources in maintaining each of its product line is very high.
£104.30
£45.21
Save: 57% off
Save: 57% off
Opportunities
One of the opportunities for Nike is the emerging markets. Currently Nike is focusing more on Generation Y market and women. Nike has started aggressive marketing towards women by introducing women’s yoga shoes in an attempt to appeal health conscious women.
Although owners may deny that Nike is a fashion brand but many people think otherwise. This creates opportunities as people may think the product could become unfashionable before it wears out, i.e., they need to replace it.
£104.30
£45.21
Save: 57% off
Save: 57% off
Nike outsources its manufacturing to different countries. Nike does not have any control over the political and legal environment in that country.
High level of competition in the market is also a threat to Nike as the companies have almost the same product range and target markets.
Changing Exchange Rates also pose a threat to Nike as it deals internationally, i.e., it buys and sells in different currencies. Due to this cost and profit margins are not stable over long periods.
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